---
title: Rural Healthcare Transformation
description: Discover how Kinetic can turn transformation dollars into filled clinical roles, enrolled patients and utilization numbers that hold up at reporting time.
---

[![Kinetic Marketing - Primary with Midnight](https://go.kineticmc.com/hubfs/Kinetic%20Marketing%20-%20Primary%20with%20Midnight.png)](https://kineticmc.com)

[![Kinetic Marketing](https://go.kineticmc.com/hs-fs/hubfs/Kinetic%20Marketing%20-%20Primary%20with%20Midnight.png?width=175&height=53&name=Kinetic%20Marketing%20-%20Primary%20with%20Midnight.png)](https://kineticmc.com)[Lasting Impact](https://go.kineticmc.com/rural-healthcare-transformation#rhtp-impact)[Where We Fit](https://go.kineticmc.com/rural-healthcare-transformation#rhtp-services)[Why Kinetic](https://go.kineticmc.com/rural-healthcare-transformation#rhtp-experience)[Resources](https://go.kineticmc.com/rural-healthcare-transformation#rhtp-resources)[Let’s Talk](https://go.kineticmc.com/rural-healthcare-transformation#rhtp-contact)

 FOR RURAL HOSPITALS AND HEALTH SYSTEMS

# Transform your RHTP funding into care *worth keeping*

We turn transformation dollars into filled clinical roles, enrolled patients and utilization numbers that hold up at reporting time.

 BOOK A MEETING

 WHAT THE BUDGET MISSES

## Four factors of *lasting impact*

Transformation dollars build the program. Whether it continues serving the community after the funding period depends on four things that rarely appear in a budget.

![step\_illustration](https://go.kineticmc.com/hubfs/step_illustration.svg "step_illustration")

COMMUNITY OUTREACH

A clinic can open, a platform can go live, a service line can start. If nobody hears about it, none of it reaches your numbers.

CLINICIAN VISIBILITY

Your job postings compete with other systems that have full marketing departments and national reach. Even if the job is good, being seen is work.

PATIENT RETENTION

A first visit isn't a patient. Enrollment and volume only hold if people come back, and in rural markets the pull toward the bigger system down the road never fully goes away.

COMMUNITY HABIT

Sustainability past the funding period is what the program is ultimately judged on. Brand, referral patterns and community habits are what carry it.

# Still scoping your initiatives? Build communications into the plan from the start so they're easier to align to the right category.

 WHERE WE FIT IN

## Matched to *what you were funded to do*

Transformation awards fund a wide range of work. Some of it needs marketing to succeed. Some of it doesn't. Here's where communications actually moves the number.

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![Clinical Workforce Efforts\_Foxfire](https://go.kineticmc.com/hubfs/Clinical%20Workforce%20Efforts_Foxfire.svg "Clinical Workforce Efforts_Foxfire")

Clinical Workforce Efforts

Recruitment campaigns, employer brand and targeted digital built for markets where the candidate pool is small and the competition is a metro system three hours away.

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![New Service Line\_Foxfire](https://go.kineticmc.com/hubfs/New%20Service%20Line_Foxfire.svg "New Service Line_Foxfire")

A New Service Line

Launch strategy and campaigns that establish a service locally before patients default to the drive they've always made.

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![Prevention\_Foxfire](https://go.kineticmc.com/hubfs/Prevention_Foxfire.svg "Prevention_Foxfire")

Prevention or Chronic Care

Enrollment and patient activation — screening drives, program sign-ups and the follow-through that turns a first appointment into a managed condition.

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![Telehealth\_Foxfire](https://go.kineticmc.com/hubfs/Telehealth_Foxfire.svg "Telehealth_Foxfire")

Telehealth or Remote Monitoring

Adoption campaigns and onboarding communications. Buying the platform and getting people to use it are two separate projects with two separate budgets.

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![Behavioral\_Foxfire](https://go.kineticmc.com/hubfs/Behavioral_Foxfire.svg "Behavioral_Foxfire")

Behavioral Health

Community-facing work in places where stigma is the real access barrier and word travels through people, not channels.

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![Optimization\_Foxfire](https://go.kineticmc.com/hubfs/Optimization_Foxfire.svg "Optimization_Foxfire")

Care Optimizations

Includes consolidation, REH conversions, community paramedicine and value-based care. These changes only succeed if the community adopts new care patterns — making wayfinding and patient communication critical.

### Built to extend your team, not replace it.

We act as an extension of your marketing department, taking the heavy lift off your team while you retain ownership of every strategy and asset. Your RHTP investment builds momentum that lasts long after the funding period closes.

 BOOK A MEETING

 WHY US

## We've been doing this work *before it had funding*

Two decades helping rural healthcare organizations recruit clinicians, launch service lines and keep care local. We know what a forty-mile drive does to a patient's decision, how a county board meeting sounds and why a campaign built for a metro system won't land here.

![credibility-block](https://go.kineticmc.com/hubfs/credibility-block-1.png "credibility-block")

![awards-block-2](https://go.kineticmc.com/hubfs/awards-block-2.png "awards-block-2")

TRUSTED BY THESE RURAL HEALTH ORGANIZATIONS

![bar-logo](https://go.kineticmc.com/hs-fs/hubfs/bar-logo.png?width=300&height=76&name=bar-logo.png)

![dmhc-header-logo](https://go.kineticmc.com/hs-fs/hubfs/dmhc-header-logo.png?width=372&height=75&name=dmhc-header-logo.png)

![dlm-logo](https://go.kineticmc.com/hs-fs/hubfs/dlm-logo.png?width=290&height=116&name=dlm-logo.png)

![fmd-logo](https://go.kineticmc.com/hs-fs/hubfs/fmd-logo.png?width=294&height=141&name=fmd-logo.png)

![gcc-logo 1](https://go.kineticmc.com/hs-fs/hubfs/gcc-logo%201.png?width=294&height=185&name=gcc-logo%201.png)

![SMH\_Primary Logo\_Full Color\_RGB 1](https://go.kineticmc.com/hs-fs/hubfs/SMH_Primary%20Logo_Full%20Color_RGB%201.png?width=300&height=101&name=SMH_Primary%20Logo_Full%20Color_RGB%201.png)

Also partnering with Intermountain Health, Billings Clinic and Benefis Health on rural network and referral work.

 HOW WE WORK

## Federal dollars require a  *paper trail*

Spending transformation funds isn't like spending an operating budget. The work has to map to a category, survive a review and produce documentation somebody else will read. We scope for that from the start.

![aligned](https://go.kineticmc.com/hs-fs/hubfs/aligned.png?width=411&height=86&name=aligned.png "aligned")

ALIGNED TO YOUR INITIATIVE

Engagements are structured and invoiced so the work maps cleanly to your specific funded initiative and the paperwork matches what you told your state you'd do.

![statewide](https://go.kineticmc.com/hs-fs/hubfs/statewide.png?width=411&height=86&name=statewide.png "statewide")

STATE READY REPORTING

Performance documentation formatted for the metrics your award actually reports on without the need for extra translation.

![timelines](https://go.kineticmc.com/hs-fs/hubfs/timelines.png?width=411&height=86&name=timelines.png "timelines")

AWARD-PERIOD TIMELINES

We build timelines around award periods and reporting deadlines instead of a standard retainer cycle.

![enduring](https://go.kineticmc.com/hs-fs/hubfs/enduring.png?width=411&height=86&name=enduring.png "enduring")

ENDURING ASSETS

Assets, templates, campaign infrastructure and documentation your team owns outright. When the window closes, the capability stays.

 GET STARTED

## A short path to *a real answer*

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## 01

Scope

You walk us through what you were funded to do. We help you understand which initiatives are the most moveable.

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## 02

Plan

A prioritized plan with realistic scope, timing and cost, mapped to your award period and structured to document cleanly.

---

## 03

Launch

Campaigns in the market, with performance documentation your team can hand to whoever asks for it.

 BOOK A MEETING

![healthcare-capabilities](https://go.kineticmc.com/hs-fs/hubfs/healthcare-capabilities.png?width=500&height=342&name=healthcare-capabilities.png "healthcare-capabilities")

 WHILE YOU'RE SCOPING

## Start with the *capabilities overview*

Thirteen pages on how we work with rural healthcare organizations, what we've built and how we scope an engagement. No sales call attached.

[DOWNLOAD THE OVERVIEW](https://na2.hubs.ly/H07Sq2s0)

 NEED MORE PROOF?

## See what we've done — *and what we can do.*

Explore real examples of our work to see how we approach strategy, creative, video and more — and what we could bring to your organization.

###### **Case Studies:**

[![download-blue](https://go.kineticmc.com/hubfs/download-blue.svg) Elevating Barrett Hospital's Community Presence](https://kineticmc.com/case-study-awareness-to-action-elevating-barrett-hospitals-community-presence/)

[![download-blue](https://go.kineticmc.com/hubfs/download-blue.svg) A Paid Social Launch for Sheridan Memorial Hospital](https://kineticmc.com/healthcare-social-media-campaigns-sheridan-memorial-hospital/)

###### **Videos:**

[![play-blue](https://go.kineticmc.com/hubfs/play-blue.svg) Rural Healthcare Impact](https://studios.kineticmc.com/video/rural-healthcare-impact/)

[![play-blue](https://go.kineticmc.com/hubfs/play-blue.svg) Employee Recruitment](https://studios.kineticmc.com/video/employee-recruitment/)

[![play-blue](https://go.kineticmc.com/hubfs/play-blue.svg) Local Career Opportunities](https://studios.kineticmc.com/video/career-opportunities/)

 

## Transform RHTP funding into the *care your community deserves*

Let's talk about your funded initiatives, your organization's goals and where Kinetic can help turn your investment into lasting impact.

 BOOK A MEETING

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